Tuesday, May 7, 2019

Some Brand-Driven Colours to Adapt For An Effective Marketing Strategy

Colours and designs largely shape the creative side of the industry like art, drawings and fashion. If it is true, then a business organisation tops the list of creative items.

Thus, begins the game of creativity with the visuals…..!!!

“What you see is what you get” has a decent significance in brand building. So, while talking about the look and feel of the website, ponder upon the ideas of colours and fonts.

The first page of the website is the point of engagement and whether the visitors will stay or not relies on the beauty of the page. It is the latter part when customers are concerned about the quality of services.

Let’s play the game of colours…!!! See how different companies shaped to be a brand because of their choice for colour schemes.



Blue: A Colour of Professionalism

The colour of the sky featured in different shades has always been a relaxing colour for the soul. And anything that has the ability to calm us, seems to have gained people’s trust at large.

Just take a look at brands like Facebook, Intel, Oral B, Ford, all these brands seem to have a dignified impression on the audience.

Red: Energising the Brand

Looks like top brands have a common ground for both bold and cool colours.

Here, Red symbolises, energy and enthusiasm of a business in terms of service or product delivery. Business units use the colour in order to catch quick attention from the market.

H&M, CocaCola, McDonald's, Netflix are all about the grace and craze of products and services, isn’t?

Black, Grey and Silver: 3 shades of Sophistication

Black is the universally adopted colours which seem to make an appearance in most of the brands once in a lifetime. From this one colour, we see the shades like silver and grey. 

All of them, impart a cultured as well as powerful brand image.

Why do you think brands like Zara, Gucci and Chanel have a far-reaching impression on the people compared to any other brand?

Just take a glance at their Logo, the answer will be right in front of you!!

Other Variants of Colours

The brands positioned as Yellow, Green, and Orange Business Logos have also been perceived well by the audience.

On top of all the single colours, the mix of various shades is always a visual treat for the viewers. Top brands like Microsoft, Google, NBC change the theory of single or dual shaded Logos. 

Colour that resembles the Business Brand

The colours used by top brands can be really intimidating. However, you cannot use everything you like.

Make sure that your colour justifies the value of your business.

Decide with what intensity you want to attract the target audience. Only then, you choose a colour to brand build a business Logo.

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Some Brand-Driven Colours to Adapt For An Effective Marketing Strategy

Colours and designs largely shape the creative side of the industry like art, drawings and fashion. If it is true, then a business organisa...